Group Marketing Manager

Very attractive salary
Renown fashion retail group
Location: Malta

Are you a strategic thinker with a passion for driving brand desirability and consumer engagement? A trailblazer in Fashion Retail, manufacturing, and media, is seeking a dynamic individual to lead their Marketing function.

As the Group Marketing Manager, you will shape the marketing, communications, and brand operations for the group and its subsidiaries.

Primary Responsibilities:

Strategic Leadership:
Spearhead marketing activities for the group, aligning with business goals and developing comprehensive 360 marketing strategies.

Innovative Planning:

Craft and deploy marketing plans to enhance product and brand desirability, applying a commercial, data-driven mindset to tactical decisions.

Resource Mobilization:

Maximize budgets to achieve marketing KPIs, routinely leveraging available resources for effective marketing activities.

Brand Focus:

Establish a cohesive brand focus across the business portfolio, including brand positioning, strategy, planning, and purpose.

Business Expansion:

Apply strong business acumen and negotiation skills to identify new opportunities, foster brand partnerships, and explore collaborative ventures.

Visual Identity:

Develop and maintain visual branded identities, ensuring alignment with business goals, and conduct market research for a competitive advantage.

Detailed Job Description:

Brand Guardian: Ensure consistent application of brand voice, identity, and image through effective management of graphic designers, writers, and third-party suppliers.
Campaign Leadership: Take the lead on campaign creative, from concept to deployment, emphasizing attention to detail and timely delivery.
Digital Innovation: Drive the Company's E-commerce strategy and develop platforms to support online and in-store sales, emphasizing digital acquisition through various channels.
Customer Engagement: Develop and manage customer retention programs, maintain relationships with press and stakeholders, and achieve positive media coverage.
Team Leadership: Promote a positive team spirit, lead by example, and foster a 'can-do' attitude within the marketing team.
Stakeholder Collaboration: Liaise with various stakeholders, including customers, colleagues, suppliers, and partner organizations.
Retail Activation: Coordinate with the Head of Retail Operations and store managers for correct implementation of retail marketing activities in-store.
Employee Engagement: Lead internal and employee-facing marketing communications initiatives, acting as the group brand champion.
Performance Reporting: Regularly report on campaign activity, including Google Analytics reports, marketing decks, and quarterly reports.
Team Development: Train and develop the marketing team members for business continuity and career growth.

The ideal candidate for the Group Marketing Manager position should possess the following qualifications and experience:

Retail marketing background in luxury fashion industry
Strong understanding of market trends and consumer behavior
Demonstrated success in developing and executing retail-focused marketing strategies that drive brand desirability and engagement
Experience in crafting and deploying innovative marketing plans to enhance product and brand desirability
Ability to make data-driven tactical decisions to achieve marketing objectives
Experience in Digital Marketing and brand management
Team Leadership, demonstrated success in leading and inspiring a marketing team by setting an example and fostering a 'can-do' attitude
Experience in effectively liaising with various stakeholders, including customers, colleagues, suppliers, and partner organizations
Experience in coordinating with Retail Operations and store managers for the correct implementation of retail marketing activities in-store
Experience in driving E-commerce strategy and developing platforms to support online and in-store sales
Experience in developing and managing customer retention programs
Experience leading internal and employee-facing marketing communications initiatives
Act as the group brand champion
Experience in regularly reporting on campaign activity, including Google Analytics reports, marketing decks, and quarterly reports
Experience in training and developing marketing team members for business continuity and career growth

Talk to us

This role was posted by Olivia Levelt. To hear about more roles like this, call us on +356 2704 1692.

Olivia Levelt

Client Partner

Email: olivia@linktalent.careers